Effective date: October 19, 2026
Upstream Livin is based in Texas (“Upstream Livin,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and retain personal information through our website, Playbook purchases, email subscriptions, and customer support.
1. Information we collect
Information you provide may include your name, email address, billing address, order details, and the contents of messages you send us. If you choose to subscribe to marketing emails, we record your subscription preferences. If you provide a phone number through a form or customer support message, we also collect that information.
Payment information is collected and processed through the payment provider presented at checkout. We use transaction records, payment status, billing details, and order information to fulfill purchases, provide support, and maintain business records.
Our website and service providers may automatically collect your IP address, browser and device information, pages visited, referral source, timestamps, and interactions with our website and emails. The tools actually used and your available controls are described in section 4.
Please do not send medical records, diagnoses, children’s identifying details, or other sensitive personal information through ordinary contact forms or email. The Playbook’s reflection pages and symptom worksheets are intended for your private use; purchasing or downloading the book does not send your completed worksheets to us.
2. How we use information
We use personal information to process payments, calculate applicable taxes, deliver digital purchases, provide order and product communications, respond to questions, maintain business records, prevent fraud, secure our services, and meet legal obligations. We also use information to understand and improve our website and products, as described in section 4.
We use billing and purchase-location information, order amounts, and transaction records to determine applicable sales tax, monitor state tax-registration and collection requirements, and prepare required tax filings. We may disclose information needed for these purposes to payment and tax-service providers, accounting professionals, and tax authorities as required by law.
When you subscribe, we use your email address to send educational content, news, and offers. You can unsubscribe using the link in marketing emails. Necessary purchase, delivery, and support messages may still be sent after you unsubscribe from marketing.
3. How we disclose information
We use FG Funnels to operate our website and sales funnels and manage customer information. FG Funnels states that it stores and manages customer data on the business user’s instructions. You can review its privacy information at https://www.fgfunnels.com/privacy/ and its data-processing information at https://www.fgfunnels.com/compliance.
We also disclose information to providers that help process payments, deliver emails and digital products, host and secure our services, and support business operations. The information disclosed depends on the service being provided. Analytics and advertising technologies, if enabled, are addressed below.
We may also disclose information to professional advisers, when required by law or valid legal process, to investigate fraud or protect legal rights and safety, or as part of a merger, acquisition, or sale of business assets, subject to applicable law. We may disclose information at your request or with your permission.
4. Cookies and similar technologies
Our website and the services used to operate it may use cookies and similar technologies to support website functions, remember preferences, maintain sessions, and facilitate checkout. Technical information associated with website use may include IP address, browser and device information, pages viewed, referral information, and interactions with website features.
You can use your browser settings to block or delete cookies. Restricting cookies may affect website functions, including checkout or access features. Where cookie preference controls are provided on our website, you can use those controls to manage the choices displayed there. Blocking cookies does not necessarily prevent all technical data collection.
Any analytics or advertising tools enabled on our website must be described in this policy along with their purposes, information collected, providers, and applicable consent or opt-out choices. We will update this section when those tools are confirmed or changed.
5. Storage, retention, and security
Information is stored in the systems used by us and our service providers, including FG Funnels. FG Funnels describes processing customer data in the United States. Processing locations may vary for other providers.
We retain information for as long as reasonably needed to fulfill the purposes described in this policy. Retention depends on the type of information, the customer relationship, applicable recordkeeping obligations, and any unresolved disputes. Order and transaction records may be retained for tax, accounting, fraud-prevention, and legal purposes. Marketing preferences and limited suppression records may be retained to honor unsubscribe requests. When information is no longer needed, it is deleted or de-identified, subject to applicable retention requirements and backup cycles.
FG Funnels reports using security safeguards, backups, and data-recovery measures. We rely on the security features of the providers we use and are responsible for managing our own account access and data handling. No internet transmission or storage method is completely secure, and we cannot guarantee absolute security.
6. Your choices and privacy requests
You may contact [email protected] to ask about your information or request access, correction, or deletion. Depending on your location and applicable law, you may also have rights to obtain a portable copy, withdraw consent, or opt out of certain processing, including targeted advertising or the sale or sharing of information where applicable. These rights may be subject to exceptions.
We may need to verify your identity or an authorized representative’s authority before acting. We respond within applicable legal deadlines and may retain information needed for legal, tax, security, or other permitted purposes. Where applicable, you may appeal a denied request by emailing [email protected] with “Privacy Appeal” in the subject line; we will explain the outcome and any applicable further complaint options. We do not discriminate against you for exercising applicable privacy rights.
7. Family and athlete information
The Playbook is designed to help parents and caregivers support young athletes. Families can use its materials together. Please keep completed worksheets and sensitive athlete information private. If you believe personal information about your child has been submitted to us, contact [email protected] so we can investigate and take appropriate action, including deletion where required.
8. Third-party websites
Our website and products may link to other websites, products, or services. Their operators control their own privacy practices. Review their privacy notices before providing information.
9. Changes to this policy
We may update this policy as our practices or legal requirements change. We will post the revised policy and effective date and provide additional notice or obtain consent when required by law.
10. Contact
Upstream Livin
Email: [email protected]
Location: Texas